Ambush Stealth Diver
If you think all lipless crankbaits are alike, you’ve never fished this revolutionary bait from Ambush. With its patented Flo-Thru chamber, it generates turbulence that precisely duplicates the vibrations of a baitfish’s tail. Plus, the chamber can be filled with your favorite attractor scent to produce an enticing scent trail that draws fish in for a strike. Per each. Size: 3″, 1/2 oz. Colors: (468)Ok Craw, (603)AquaMinnow, (456)KD Firetiger, (259)Lake Fork Red/Orange, (465)Casper White, (600)Rootbeer, (007)JK Special, (010)Table Rock Special.
Price: $ 4.99 - - - Buy Now

 Ambush Stealth Diver
Bagley Baitfish
After years of designing and testing, Bagley is proud to announce its first injected series in 28 years. The Bagley craftsmen have designed this lipless bait to produce one of the loudest rattles combined with the famous bagley wobble action. The bagley Baitfish not only looks good, it will catch more fish. Per each. Sizes: 1/2 oz., 1/4 oz.. Colors: (001)Bluegill, (002)Chartreuse/Pearl, (003)Bleeding Chrome/Black, (004)Bleeding Chrome/Blue, (005)Light Blue/Chartreuse, (006)Threadfin Shad, (007)Red Craw.
Price: $ 4.99 - - - Buy Now

 Bagley Baitfish
Bagley Small Fry Bream
Perfect for ultra-light anglers and spin casters, the consistent action and realistic shape of these little lures triggers the territorial defense instinct in predator fish. Bagley’s Small Fry Bream is carefully crafted by hand from balsa wood to give it a natural buoyancy. And the lifelike shape and the realistic 3-dimensional eyes make it irresistible to fish. Per each. Sizes: 2″, 1/4 oz. Dives 0-4 ft. 3″, 5/16 oz. Dives 0-7 ft. Colors: (009)Chartreuse Bream, (010)Late Spring Bream.
Price: $ 6.95 - - - Buy Now

 Bagley Small Fry Bream
Bagley Small Fry Baby Crappie
Perfect for ultra-light anglers and spin casters, the consistent action and realistic shape of this little lure triggers the territorial defense instinct in predator fish. Bagley’s Small Fry Baby Crappie is carefully crafted by hand from balsa wood to give it a natural buoyancy. And the lifelike shape and the realistic 3-dimensional eyes make it irresistible to fish. Per each. Size: 2″, 1/4 oz. Dives 0-4 ft. Colors: (001)Crappie, (002)Black Crappie.
Price: $ 6.95 - - - Buy Now

 Bagley Small Fry Baby Crappie
Bandit Series Crankbaits
With their compact, shad-shaped bodies and fish-attracting internal rattles, Bandit crankbaits are some of the most popular lures with veteran anglers across America. But just because they’re effective doesn’t mean they have to be expensive. In fact, Bandits are some of the most affordable crankbaits on the market. The high-impact plastic bodies are crafted under extremely tight tolerances, ensuring that each and every crankbait runs just like it was designed to. The molded-in bill adds superior durability for bouncing off rocks and stumps to create reaction strikes. With the vast selection of sizes and colors, there’s sure to be one to match the primary forage in the area you’re fishing. Per each. Sizes: Foot-Loose - 2″, 1/4 oz., dives 0-1 ft. Series 100 - 2″, 1/4 oz., dives 2-5 ft. Series 200 - 2″, 1/4 oz., dives 2-8 ft. Series 300 - 2″, 1/2 oz., dives 8-12 ft. Colors: (006)Chartreuse/Black Stripes, (020)Threadfin Shad, (038)Bluegill, (067)Chartreuse/Green Back, (084)Pearl/Black, (101)Citrus Shad, (111)Pearl/Red Eye, (149)Craw/Orange Belly,(351)Baby Bass, (443)Pearl/Chartreuse Belly, (588)Spring Craw/Chartreuse, (602)Spring Craw/Yellow, (722)Splatter Back.
Price: $ 4.29 - - - Buy Now

 Bandit Series Crankbaits
Berkley Frenzy Poppers
The new Frenzy Popper’s balanced design allows it to be fished in two equally deadly ways. Snap and pop it, and it spits water like a predator fish chasing prey. Or slow it down with a soft jerking action, and it walks the dog like no other topwater. Perfect for open water schooling fish or drawing lunkers out of cover. Per each. Size: 2-3/4″, 5/16 oz. Colors: (001)Baby Bass, (003)Blue Shiner, (004)Chartreuse Shiner, (005)Shore Minnow, (006)Bullfrog, (007)Gray Ghost. Mail-in Offer from Berkley! Purchase $10 worth of any Berkley product and receive $5 back with a mail-in rebate from Berkley. Offer expires 09/06/07. Click here for a coupon and complete details from Berkley.
Price: $ 2.99 - - - Buy Now

 Berkley Frenzy Poppers
Berkley Frenzy Rattl’rs
Designed and rigorously tested by top tournament pros, Frenzy Rattl’rs are the ultimate search tool for covering water and finding biting fish. They can be cast far and cranked fast or slowly jigged up and down at any depth. Either way, the vibrant finishes and loud rattles will draw hungry fish from miles away. Per each. Sizes: 1/2 oz. 2-7/8″ 1/4 oz. 2-1/2″. Colors: (021)Firetiger, (077)Bluegill,(182)Chrome/Blue, (201)Bleeding Shiner, (232)Chrome/Black, (351)Baby Bass, (371)Black/Chartreuse, (800)Chrome/Threadfin Shad. Mail-in Offer from Berkley! Purchase $10 worth of any Berkley product and receive $5 back with a mail-in rebate from Berkley. Offer expires 09/06/07. Click here for a coupon and complete details from Berkley.
Price: $ 2.99 - - - Buy Now

 Berkley Frenzy Rattl
Bomber Model 8A
With its tight wiggle and large diving depth, the Model 8A is the optimum choice for searching out deep-water bass, stripers and walleye. The molded-in bill adds extreme durability to handle the heaviest fish. Cranking depth: 10-13 ft. Per each. Size: 3″, 5/8 oz. Colors: (001)White, (002)Gold Chrome/Fluorescent Orange, (003)Silver Flash/Black Back, (232)Chrome Black/White Belly, (230)Northern Perch, (235)Pearl/Chartreuse Back, (234)Pearl/Blue Back, (334)Dark Brown Crawdad, (921)Baby Stripe.
Price: $ 5.19 - - - Buy Now

 Bomber Model 8A
Bomber Model A Crankbaits
The Model A is famous for its ability to catch fish. The slim, trim Model A has a fast wiggle that sends it deeper than most crankbaits of the same size, and its timeless design and durability have made it the go-to lure of top bass anglers. The tough, molded-in lip gives it extra strength and true-running ability, so you spend less time tuning and more time fishing. Cranking depth is 0-10 feet. Per each. Sizes: B06A - 2-1/8″, 3/8 oz. B07A - 2-5/8″ 1/2 oz. B04A - 2-5/8″, 5/16 oz. N/A in (228), (009). Colors: (002)Black Pearl, (003)Chartreuse Blush, (004)Citruse, (006)Pearl Shad, (007)Rootbeer Chartreuse, (008)Rootbeer Float, (009)Red Crawfish, (023)Red/Black, (228)Dark Brown/Craw.
Price: $ 3.99 - - - Buy Now

 Bomber Model A Crankbaits
Bomber™ Model B Crankbait
This bomber lure uses traditional balsa wood construction with the new highly advanced Tru-Track™ system. Balsa wood has unmatched buoyancy and provides the most realistic wobble available. Tru-Track’s polycarbonate frame and paddle run through the entire body of the bait. One-piece skeleton has solid hook hangers in the belly and tail to eliminate hook-hanger failure, a traditional problem with balsa crankbaits. Tru-Track frame also ensures consistent paddle alignment for true-running performance. Per each. Size: 2-1/2″. Colors: (001)Black Pearl, (002)Chartreuse Blue,(003)Chartreuse Shad, (004)Citruse, (005)Firetiger, (006)Black Chartreuse, (007)Pearl Shad, (008)Pearl Blue/Orange Belly, (009)Pearl/Black/Orange Belly, (010)Rootbeer Chartreuse.
Price: $ 9.99 - - - Buy Now

 Bomber™ Model B Crankbait
Cabela’s Fisherman Series Grave Digger
Everything you want in a wide-bodied crank: durable high-impact plastic with molded-in bill, loud internal rattles. Select lure for your presentation depth. Per each. Size: 2″. Depth: Shallow, Medium, Deep. Colors: (011)Baby Bass, (090)Spring Craw, (091)Pearl Red Eyes, (094)Fire Craw, (095)Brown Chartreuse, (096)Purple Tiger Stripe, (097)Chartreuse Black Back, (098)Citrus Shad, (099)Chrome/Silver/Blue, (101)Fire Perch, (102)Tennessee Shad, (104)Pearl Black Shad, (002)Holo Silver Sides, (520)Pearl Black Shad, (521)Bleeding Blue Chartreuse, (100)Super Shad.
Price: $ 2.99 - - - Buy Now

 Cabela
Cabela’s Fisherman Series Rip-N-Shad
Burn this baby through the water and the loud rattles draw curious fish and induce ferocious strikes. Also deadly with a stop-and-go or yo-yo retrieve, or even vertically jigged. Per each. Sizes: 1/4 oz., 1/2 oz. Colors: Orange Craw, Chrome Silver Black, Moss Back, Golden Glass Redtail, Firetiger, Blue Shad, Chrome/Gold/Black Back, Pearl, Tennessee Chrome Silver Shad, Watermelon, Super Shad.
Price: $ 2.99 - - - Buy Now

 Cabela
Cabela’s Fisherman Series June Frog
No matter how fast or slow you crank it, the June Frog stays at the surface to draw explosive strikes. Anglers have come to trust our Fisherman series of jigheads for reliable performance and unmatched value. Now we bring those same qualities to our all-new line of crankbaits that bears the same trustworthy “Fisherman” label. These baits offer a wide array of actions and attitudes designed to cover a host of game fish species and fishing conditions. Per each. Size: 1-3/4″, 1/4 oz. Colors: (030)Orange Tiger, (031)Firetiger, (032)Mud Frog, (033)Lime Frog, (034)Lady Bug, (035)White Tiger.
Price: $ 2.99 - - - Buy Now

 Cabela
Cabela’s Fisherman Series Top Poppers - 2-1/2″
The deeply cupped mouth of this topwater bait produces more splash and louder pops per twitch. It has oversized eyes and internal rattles. Per each. Size: 2-1/2″, 1/4 oz. Dives 0-1 ft. Colors: (011)Baby Bass, (013)Bluegill, (014)Chartreuse Orange Tiger, (022)Glass Black Back, (023)Glass Blue Back, (130)Glass Greenie, (140)Golden Glass Redtail, (606)Shad.
Price: $ 2.99 - - - Buy Now

 Cabela
Cabela’s Fisherman Series Dig-It™
Ideal for shallow-holding fish, the Dig-It covers the 2- to 5-ft. zone with a wide wobble and hypnotic rattle that fish simply cannot ignore. Per each. Size: 2″, 5/16 oz. Dives 2-6 ft. Colors: (002)Orange Craw, (007)Chartreuse Craw, (008)Hot Bass, (011)Baby Bass, (013)Bluegill, (014)Moss Back, (015)Golden Glass Redtail, (070)Mad Clown, (080)Shad.
Price: $ 2.99 - - - Buy Now

 Cabela
Cabela’s RealImage® Plus Rip-N-Shad™
Despite their enormous success, we’re always trying to improve our RealImage hard baits. That’s why we continually design and redesign these lures to stay one step ahead of the fish. We took some proven performers and made them even better with enhanced actions and finishes, truer tracking and top-of-the-line components like Gamakatsu hooks. No matter how you fish it, the intense rattling sound of the Rip-N-Shad™ will ring the dinner bell. Per each. Sizes: 1/4 oz., 1/2 oz. Colors: (001)Gold/Black Back, (002)Silver/Black Back, (003)Silver/Blue Back, (004)Pearl Scales/Chartreuse Back, (005)Pearl/Chartreuse Back, (006)Frog, (007)Red Scales, (008)Silver Scales/Black Back, (009)Silver Scales/Blue Back, (010)Crawdad, (021)Cajun Tiger, (022)Electric Chicken.
Price: $ 3.99 - - - Buy Now

 Cabela
Cabela’s Fisherman Series Walking Dawg
Learning how to “Walk the Dog” has never been easier. In fact, let our Dawg teach you how to walk it. Tail-down position puts hooks right in the strike zone. Combines topwater action with the spitting action of a popper. Per each. Sizes: 3-1/2″, 4-1/2″. Colors: (601)Pretty Boy, (602)Corona, (603)Spotted Clown, (604)Rotten Lime, (605)Scared Dawg, (606)Pearl Dawg, (607)Halloween, (608)Shiner, (609)Fadin’ Green Back.
Price: $ 2.99 - - - Buy Now

 Cabela
Cabela’s Fisherman Series Top Poppers - 2″
The deeply cupped mouth of this topwater bait produces more splash and louder pops per twitch. It has oversized eyes and internal rattles. Per each. Size: 2″, 1/16 oz. Dives 0-1 ft. Colors: (011)Baby Bass, (013)Bluegill, (014)Chartreuse Orange Tiger, (022)Glass Black Back, (023)Glass Blue Back, (130)Glass Greenie, (140)Golden Glass Redtail, (606)Shad.
Price: $ 2.99 - - - Buy Now

 Cabela
Cabela’s Fisherman Series Dig-It Craw Crankbaits
One of the best ways to entice a predatory fish to bite is by triggering the genetic response brought on by fleeing prey. These innovative new baits produce the precise combination of action and sound that gets a feeding fish’s attention and provokes a vicious strike. Per each. Sizes: 1-1/2″ 2″ 2-1/2″ Colors: (016)Red Rusty Craw, (041)Chartreuse/Green back, (076)Light Brown/Brown back, (098)Olive/Orange belly.
Price: $ 2.99 - - - Buy Now

 Cabela
Cotton Cordell Super Spot
The tight wobble in this crankbait brings out instinctive strikes from all species of bass. Rip it through shallow timber or work it slowly off deep-water reefs, it can be fished practically anywhere. Per each. Sizes: 2″, 3/16 oz. 2-1/2″, 1/4 oz. 3″, 1/2 oz. Colors: (021)Firetiger, (032)Chrome/Blue, (056)Gold/Black, (092)Rayburn Red, (133)Chrome/Black, (181)Watermelon Seed, (356)Bleeding Shad, (359)Copper Craw, (362)Blue Shiner, (364)Green Shad, (365)Gray Shad, (374)Chartreuse Shad.
Price: $ 3.09 - - - Buy Now

 Cotton Cordell Super Spot
Cotton Cordell Original Big “O”
For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big “O” features a distinctive wobble that excites bass and other game fish when the lure is cranked through the water. Sizes: 2-1/4″, 1/3 oz. 3″, 3/8 oz. Colors: (017)Perch, (020)Pearl, (024)Firetiger, (031)Smokey Joe, (054)Super Shad, (176)Crawdad, (228) Natural Crawdad, (232)Chrome/Black, (518)Chartreuse/Perch.
Price: $ 3.99 - - - Buy Now

 Cotton Cordell Original Big "O"
Bill Dance Signature Series Fat Free Shad
This deep-diving crankbait’s flat-sided design offers easy control and smooth retrieves, and its enticing action, lifelike finish and 3-D eyes make it a powerful fish catching tool. Kick-out paddles help keep it free of hang-ups and allow it to work through cover. And it sports strong Excaliber Tx3 rotating treble hooks. Sizes: 2-1/2″, 1/2 oz., cranking depth 8-14 ft. 3″, 3/4 oz., cranking depth 14-18 ft. Colors: (021)Firetiger, (061)Tennessee Shad, (115)Crawfish, (153 )Pearl White, (287)Citrus Shad, (521)Threadfin Shad.
Price: $ 4.99 - - - Buy Now

 Bill Dance Signature Series Fat Free Shad
Fred Young’s Original Big “O”
A Cabela’s-exclusive, balsa-wood rendition of the original Big O carved by Fred Young in 1967. It started the alphabet crankbait revolution and was responsible for a number of major bass tournament victories. And now a whole new generation of fishermen can hit the water with the father of all balsa crankbaits. Try it and see - the easy-casting shape and pumping action make it a medium-depth killer for virtually any game fish. Hand-crafted, hand-tuned, and hand-painted. No two baits are identical. Each lure has its own unique action, due to the characteristics of the balsa wood. Per each. Sizes: 2-1/2″ long. Approximately 1/2 oz. 3″ long. Approximately 1/2 oz. Colors: (001)Parrot, (002)Chartreuse Perch, (003)Sunrise Craw, (004)Ghost Shad, (005)Smokey Joe, (006)Oxbow Bream, (007)Crawfish, (008)Chartreuse/Black Back, (009)Bluegill, (010)Bloodline Shad, (011)Rootbeer Float, (012)Sun Perch. Due to these lures being handcrafted, availability occasionally may be limited.
Price: $ 7.99 - - - Buy Now

 Fred Young
Gaines Crippled Killer Lure
If your granddaddy fished, he probably had a Crippled Killer. It’s been a top-producing plug for more than 50 years and the reason for its long running popularity is simple - it catches fish! Crippled Killers are surface baits with loose-fitting, counter-rotating propellers that also rattle and fish can’t resist. Sizes: 2″, 1/8 oz 2-1/2″, 1/4 oz. 3-1/2″, 1/2 oz Colors: (003)Black, (006)Frog, (011)Red/White, (017)Perch, (041)Green/Sparkle, (203)Blue/Black.
Price: $ 5.99 - - - Buy Now

 Gaines Crippled Killer Lure
Heddon Moss Boss™ Lures
Throw it into the thickest moss, weed-beds and brush-choked coves this weedless spoon glides easily over and through the thickest cover. When a big boy spots it sliding through the vegetation, you’ll experience one of the most memorable strikes of your life. Per each. Sizes: 1/4 oz. 3/8 oz. Colors: (036)Black Scale, (160)Bullfrog, (891)Chartreuse/Black Scale, (838)White/Scale.
Price: $ 3.99 - - - Buy Now

 Heddon Moss Boss™ Lures
Heddon Torpedo Lures
The churning action of the single rear prop makes the Heddon Torpedo an ideal imitation of a wounded baitfish. The aerodynamic shape enables you to reach those shallow-water cuts and pockets. Per each. Sizes: Baby Torpedo - 2-1/2″, 3/8 oz. Tiny Torpedo - 1-7/8″, 1/4 oz. (N/A in Clear). Colors: (003) Black Shiner, (066) Shad G-Finish, (160) Bullfrog, (161) Black Shore Minnow, (114) Blue Shad, (033) Black Shiner Glitter, (159) Blue Shiner, (027) G-Finish Baby, (036) Natural Perch, (701) Nickel Plate, (017) Perch, (011) Red Head, (791) Red Shore Minnow, (012) Silver Shore Minnow, (028) G-Finish Pearl, (874) Rainbow Shiner, (075) G-Fleck Rainbow.
Price: $ 4.29 - - - Buy Now

 Heddon Torpedo Lures
Heddon Super Spook® Lures
Often imitated, impossible to duplicate, the Super Spook is just as deadly as the original Zara Spook introduced decades ago. Oversized eyes and the trademark walk-the-dog action make everything from bass to redfish attack with a vengeance. Fish don’t simply bite a Super Spook, they attack it. Per each. Size: 5″, 7/8 oz. Colors: (020)Chartreuse, (021)White/Chartreuse Head, (022)Chartreuse/Black Head, (024)Black/Chartreuse/Gold Insert, (025)White/ Pink/Silver Insert, (026)Spectrum, (402)Clown, (001)Nickel, (542)Bone.
Price: $ 4.99 - - - Buy Now

 Heddon Super Spook® Lures
Heddon Super Spook® Jr. Lures
Often imitated, impossible to duplicate, the smaller Super Spook Jr. is just as deadly as the original Zara Spook introduced decades ago. Oversized eyes and the trademark walk-the-dog action make everything from bass to redfish attack with a vengeance. Fish don’t simply bite a Super Spook® Jr., they attack it. Per each. Size: 3-1/2″, 1/2 oz. Colors: (020)Chartreuse, (021)White/Chartreuse Head, (022)Chartreuse/Black Head, (024)Black/Chartreuse/Gold Insert, (025)White/ Pink/Silver Insert, (026)Spectrum, (402)Clown, (001)Nickel, (542)Bone.
Price: $ 4.99 - - - Buy Now

 Heddon Super Spook® Jr. Lures
Heddon Baby Lucky 13 and Lucky 13
Heddon’s new Baby Lucky 13 carries more than eight decades of fish-catching history in its smaller 2-5/8″, 3/8 oz. size. Now you can use the famous Lucky 13’s deep, resonating sound and weaving body action to elicit strikes from a wider variety of game fish. Since its creation in 1920, there have been few lures to replicate the feeding frenzy of topwater action that the Lucky 13 is famous for. Just like the originals produced over 80 years ago, these mainstays in the Heddon lineup are sure to find a place in your tackle box. Sizes: Baby Lucky 13 - 2-5/8″, 3/8 oz. Lucky 13 - 3-3/4″, 5/8 oz. Colors: (222)Baby Bass Red Gill, (160)Bullfrog, (233)Fluorescent Green Crawdad, (003)Black Shiner Glitter, (011)Red Head, (119)Rainbow Shiner Glitter.
Price: $ 4.99 - - - Buy Now

 Heddon Baby Lucky 13 and Lucky 13
Heddon Swayback Spook
The latest in Heddon’s legendary Zara Spook line, this innovative new bait has a slightly higher pull point so it easily “walks the dog.” The arched back creates a lifelike silhouette that will fool even the most highly pressured fish. Per each. Size: 4-1/4″, 5/8 oz. Colors: (130)Chartreuse Ghost, (131)Watermelon Purple Ghost, (132)Olive Ghost, (133)Citrus Shad, (134)Black Shad, (135)Blue Shad.
Price: $ 5.99 - - - Buy Now

 Heddon Swayback Spook
Lucky Craft Skeet Reese Signature SKT Mini DR
These lures represent the most highly rated finesse crankbaits Luck Craft makes. Designed over several years with input from Skeet Reese, the baits have the ability to get into the strike zone quickly when casting near structure or heavy cover. These baits have a very tight wobble that is highly effective, especially when fishing water that gets a lot of pressure from other anglers. Call them your secret weapons! Dives 5-6 feet. Per each. Size: 2″, 3/8 oz. Colors: (052)Aurora Black, (077)Original Tennessee Shad, (112)Chartreuse Rootbeer, (238) Ghost Minnow, (250)Chartreuse Shad, (270)MS American Shad, (286)Mad Craw, (299)Japan Craw.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Skeet Reese Signature SKT Mini DR
Lucky Craft Skeet Reese Signature SKT Mini MR
These lures represent the most highly rated finesse crankbaits Luck Craft makes. Designed over several years with input from Skeet Reese, the baits have the ability to get into the strike zone quickly when casting near structure or heavy cover. These baits have a very tight wobble that is highly effective, especially when fishing water that gets a lot of pressure from other anglers. Call them your secret weapons! Dives 3-4 feet. Per each. Size: 2″, 1/4 oz. Colors: (052)Aurora Black, (077)Original Tennessee Shad, (112)Chartreuse Rootbeer, (238) Ghost Minnow, (250)Chartreuse Shad, (270)MS American Shad, (286)Mad Craw, (299)Japan Craw.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Skeet Reese Signature SKT Mini MR
Lucky Craft Gerald Swindle Fat CB GDS Mini SSR
The SSR was designed by Gerald Swindle to catch bass. This super shallow running crank can be worked with either a slow or fast retrieve. Its enticing action just below the surface will bring crushing strikes from leviathans below. Dives 0-1 foot. Per each. Size: 2″, 3/8 oz. Colors: (052)Aurora Black, (077)Original Tennessee Shad, (112)Chartreuse Rootbeer, (238)Ghost Minnow, (250)Chartreuse Shad, (270)MS American Shad, (286)Mad Craw, (299)Japan Craw.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Gerald Swindle Fat CB GDS Mini SSR
Lucky Craft Gerald Swindle Fat CB GDS Mini DR
A deep-running crankbait designed by Gerald Swindle to do one thing, put bass in the boat. The lure features a wide, long lip that creates a wide wobble. It dives fast and gets into the optimal strike zone quickly. Dives 5-6 feet. Per each. Size: 2″, 3/8 oz. Colors: (052)Aurora Black, (077)Original Tennessee Shad, (112)Chartreuse Rootbeer, (238)Ghost Minnow, (250)Chartreuse Shad, (270)MS American Shad, (286)Mad Craw, (299)Japan Craw.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Gerald Swindle Fat CB GDS Mini DR
Lucky Craft Fat CB BDS 1.2
Designed with the help of shallow-water crankbait expert Marty Stone, these baits are the ultimate combination of finesse and power. It has a longer and narrower body style and a professionally tuned, square-billed, shallow-running lip that will run great right out of the package. Per each. Size: 2-1/4″, 1/4oz. Colors: (052)Aurora Black, (077)Original Tennessee Shad, (112)Chartreuse Rootbeer, (238)Ghost Minnow, (250)Chartreuse Shad, (270)MS American Shad, (299)Japan Craw, (286)Mad Craw.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Fat CB BDS 1.2
Lucky Craft Live Pointer Bone Bodies
The stretchable, replaceable midsection in these innovative lures presents a lifelike motion and feel that game fish can’t pass up. And the elasto-polymer midsection has the texture of a real baitfish when a predatory fish bites down. Two sturdy stainless steel wires stretch from the durable head to the tail section, holding the lure together. The midsections are easy to insert. Per each. Size: 4-1/4″, 3/4 oz. Colors: (064)Chartreuse Shad, (261)Table Rock Shad, (500)Aurora Black, (595)Ghost Minnow.
Price: $ 24.99 - - - Buy Now

 Lucky Craft Live Pointer Bone Bodies
Lucky Craft Pointer Crankbait
A low center of gravity makes this lure wobble and vibrate whenever you stop retrieving, inviting fish to strike. Special brass weights help create this low center of balance. It will suspend and emit a vibration that’s inviting to bass. By giving a short twitch to your rod, you can create a “Walk the Dog” action underwater for even more effectiveness. Pointer dives to 4-6 feet. Per each. Sizes: 2-1/2″, 3/16 oz. 3″, 3/8 oz. 4″, 5/8 oz. Colors: Aurora Black, Ghost Minnow, Chartreuse Shad, Nishiki, Citrus Shad, MSMJ Herring, Table Rock Shad, Pearl Ayu, MS American Shad, Aurora Green Perch, Shell White, Chartreuse Light Blue, Northern Pike, Northern Yellow Perch, Largemouth Bass, Shiner, Brown, Bluegill.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Pointer Crankbait
Lucky Craft Flat CB
A unique internal weight system shifts the balance point on these lures as you’re casting for maximum distance, accuracy and control. When cranked, their low center of gravity produces a powerful, lifelike rolling action and rattle that draws fish out and prompts strikes. Per each. Available: Flat CB MR 3″, 3/8 oz. Dives 6 ft. Flat CB DR 3″, 1/2 oz. Dives 9 ft. Colors: (052)Aurora Black, (064)Chartreuse Black, (250)Chartreuse Shad, (253)Citrus Shad, (254)MSMJ Herring, (270)MS American Shad, (287)Chartreuse Light Blue, (299)Japan Craw.
Price: $ 16.99 - - - Buy Now

 Lucky Craft Flat CB
Lucky Craft Pro Tune LVR Series
This updated version of the popular LV Series creates a livelier, sharper action and slips through weeds without a snag. Its streamlined shape generates a smooth rattling action right after the drop to entice strikes from trailing bass. Per each. Sizes: 2-3/4″, 1/2 oz. 3-1/8″, 3/4 oz. Colors: (052)Aurora Black, (070)Spring Craw, (094)Tomato Craw, (245)Mat. Tiger, (253)Citrus Shad (not shown), (254)MSMJ Herring, (256)Aurora Gold, (270)MS. American Shad, (286)Mad Craw, (299)Japan Craw, (802)Northern Pike, (805)Largemouth Bass, (807)Northern Yellow Perch, (808)Shiner, (809)Brown, (813)Bluegill.
Price: $ 17.99 - - - Buy Now

 Lucky Craft Pro Tune LVR Series
Lucky Craft Sammy
Perfecting the “Walk the Dog” technique has never been so effortless. By combining the action with the spitting action of a popper, this topwater lure consistently puts fish in the livewell or on the stringer. Its tail-down position allows the sharp Daiichi hooks to suspend at a “line of strike” angle, increasing the chances of a fish taking two hooks. Glass rattles in the body create a vibrating sound that’s irresistible to fish. Each lure also has a realistic finish. Per each. Sizes: 2-1/2″, 1/4 oz. 3-1/4″, 7/16 oz. 4″, 1/2 oz. Colors: (052)Aurora Black, (238)Ghost Minnow, (250)Chartreuse Shad, (253)Citrus Shad, (254)MSMJ Herring, (260)Ghost Nishiki, (262)Laser Clear Ghost, (270)MS American Shad, (288)Archer Bee.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Sammy
Lucky Craft Pro Tune LVR Series Mini
This updated version of the popular LV Series creates a livelier, sharper action and slips through weeds without a snag. Its streamlined shape generates a smooth rattling action right after the drop to entice strikes from trailing bass. Per each. Size: 2″, 1/4 oz. Colors: (052)Aurora Black, (070)Spring Craw, (094)Tomato Craw, (245)Mat. Tiger, (253)Citrus Shad (not shown), (254)MSMJ Herring, (256)Aurora Gold, (270)MS. American Shad, (286)Mad Craw, (299)Japan Craw, (802)Northern Pike, (805)Largemouth Bass, (807)Northern Yellow Perch, (808)Shiner, (809)Brown, (813)Bluegill.
Price: $ 16.99 - - - Buy Now

 Lucky Craft Pro Tune LVR Series Mini
Lucky Craft G-Splash
Lucky Craft pro staffers Skeet Reese and Gerald Swindle helped develop this incredible new topwater, and it quickly set the tournament trail on fire. The extra-large cupped mouth produces a distinctive splash and sound that calls up lunkers from the deepest water and thickest cover. Per each. Sizes: 2-1/2″, 1/4 oz. 3″, 3/8 oz. Colors: (052)Aurora Black, (238)Ghost Minnow, (250)Chartreuse Shad, (253)Citrus Shad, (254) MSMJ Herring, (260)Ghost Nishiki, (268)Ghost Pearly Ayu, (270)MS American Shad, (288)Archer Bee, (289)Frog.
Price: $ 15.99 - - - Buy Now

 Lucky Craft G-Splash
Lucky Craft Live Pointer
A completely jointed body gives the Live Pointer a realistic side-to-side motion that imitates a fish swimming with the body and tail flowing back and forth. And the body’s flexibility gives you an increased hooking ratio when predatory fish strike from the side. It dives to 3-4 feet on retrieves. High-density plastic components are jointed with a double-reinforced, stainless steel wire though the body. The head holds weights and rattles. Per each. Sizes: 3-1/4″, 5/16 oz. 3-3/4″, 1/2 oz. 4-1/2″, 5/8 oz. Colors: (052)Aurora Black, (077)Original Tennessee Shad, (238)Ghost Minnow, (250)Chartreuse Shad, (251)Nishiki, (253)Citrusingal Shad, (261)Table Rock Shad, (268)Pearl Ayu, (270)MS American Shad, (280)Aurora Green Perch, (285)Shell White, (287)Chartreuse Light Blue, (294)Lavender Shad, (295)Bloody Shad, (802)Northern Pike, (805)Largemouth Bass, (807)Northern Yellow Perch, (808)Shiner, (809)Brownie, (813)Bluegill.
Price: $ 22.99 - - - Buy Now

 Lucky Craft Live Pointer
Lucky Craft Pro Tune Series Fat CB
The non-rattling Fat CB “Big Daddy Series” acts like a balsa lure as it moves through the water, staying buoyant with its “air floating concept”. But these durable plastic crankbaits can do what their balsa counterparts cannot: emulate the slow swimming action of live bait at a desired depth by accurately reflecting the angler’s slow reeling actions. Its wide wobbling and rolling action entices fish into rod-bending strikes. The lip shape and hook positions permit tangle-free movement when you’re fishing in weeds or obstacle-laden waters. Per each. Sizes: 0, 1-3/4″, 1/4 oz. Dives to 1 ft. Available: (052), (077), (112), (238), (250), (270), (286), (299). 1, 2″, 3/8 oz. Dives to 1 ft. Available: (052), (064), (112), (250), (253), (270), (299). 2, 2-1/2″, 1/2 oz. Dives to 2 ft. Available: (052), (112), (250), (299). 3, 3″, 1/2 oz. Dives to 3 ft. Available: (052), (064), (253), (254), (270), (287), (299). 4, 3″, 3/4 oz. Dives to 4 ft. Available: (052), (064), (250), (253), (254), (270), (287), (299). Colors:(052)Aurora Black,(064)Chartreuse Black,(077)Original Tennessee Shad,(112)Chartreuse Rootbeer,(238)Ghost Minnow,(250)Chartreuse Shad,(253)Citrus Shad,(254)MS MJ Herring,(270)MS American Shad,(286)Mad Craw,(287)Chartreuse Light Blue,(299)Japan Craw
Price: $ 17.99 - - - Buy Now

 Lucky Craft Pro Tune Series Fat CB
Lucky Craft Live Pointer Bone Body Replacement Bodies
Replacement stretchable midsections are available to fix damage done by tenacious fish. Per 3.
Price: $ 9.8 - - - Buy Now

 Lucky Craft Live Pointer Bone Body Replacement Bodies
Lucky Craft Slender Pointer Crankbait
A Maximum Specific-Gravity Balancer shifts the center of gravity during the cast to maximize distance and accuracy. Combining a streamlined body and superb balance generates a radical action with a wide sliding range that attracts fish from far away. Per each. Lucky Craft Slender Pointer has achieved the “North American Fishing Club Seal of Approval.” Sizes: 4″, 4-1/2″. Colors: Aurora Black, Ghost Minnow, Chartreuse Shad, Nishiki, Citrus Shad, MSMJ Herring, Table Rock Shad, Pearl Ayu, MS American Shad, Aurora Green Perch, Shell White, Chartreuse Light Blue, Northern Pike, Largemouth Bass, Northern Yellow Perch, Shiner, Brown, Bluegill.
Price: $ 19.99 - - - Buy Now

 Lucky Craft Slender Pointer Crankbait
Lucky Craft Live Sammy
All the same fish-catching action of the famous Sammy with the added extra action of a marabou tail. With just a twitch of your rod tip, the jointed body waves, bends and wriggles in a lifelike swimming motion. Per each. Size: 4-3/4″, 4/5 oz. Colors: (220)Impact Yellow, (238)Ghost Minnow, (247)MS Black, (250)Chartreuse Shad, (270)MS American Shad.
Price: $ 19.99 - - - Buy Now

 Lucky Craft Live Sammy
Lucky Craft Deep Diver Pointer Crankbait
A low center of gravity makes this lure wobble and vibrate whenever you stop retrieving, inviting fish to strike. Special brass weights help create this low center of balance. It will suspend and emit a vibration that’s inviting to bass. By giving a short twitch to your rod, you can create a “Walk the Dog” action underwater for even more effectiveness. Deep Diver Pointer dives to 5-8 feet. Per each. Sizes: 2-1/2″, 3/16 oz. 3″, 3/8 oz. 4″ 5/8 oz. Colors: Aurora Black, Ghost Minnow, Chartreuse Shad, Nishiki, Citrus Shad, MSMJ Herring, Table Rock Shad, Pearl Ayu, MS American Shad, Aurora Green Perch, Shell White, Northern Pike, Northern Yellow Perch, Largemouth Bass, Shiner, Brown, Bluegill.
Price: $ 15.99 - - - Buy Now

 Lucky Craft Deep Diver Pointer Crankbait
Lucky Craft Live LVR
This versatile, Cabela’s-exclusive bait does it all. Give it a lift-and-fall action, rip it for a fast retrieve or mix it up with a stop-and-go swimming motion – its jointed body bends and flutters just like the real thing no matter how it’s fished. The feathered tail adds an extra touch of lifelike motion. Dives 9-10 ft. Per each. Weight: 3/4 oz. Colors: (100)Bloody Aurora Black, (101)Bloody Original Tennessee Shad, (102)Bloody Ghost Minnow, (103)Bloody Chrome Blue, (104)Bloody Chartreuse Shad, (105)Bloody Chrome, (106)Bloody Chartreuse/Rootbeer, (107)Bloody Table Rock Shad, (108)Bloody MS American Shad, (110)Bloody Mad Craw.
Price: $ 19.99 - - - Buy Now

 Lucky Craft Live LVR
Luhr Jensen Bass-Oreno
On the water for more than 80 years, this is one of the oldest original topwater bass baits still in production. Available in its original shape and colors, plus some exciting, bass-enticing new ones. The Bass-Oreno® has an irresistible darting, diving and wobbling action. Sizes: 2-1/4″, 2-3/4″. Colors: (006)Frog, (011)White/Red, (017)Perch, (020)Baby Black Bass, (120)Silver Foil, (558)Gold Foil Shad.
Price: $ 6.49 - - - Buy Now

 Luhr Jensen Bass-Oreno
Luhr Jensen™ J-Plugs® With Rattle
Luhr Jensen’s™ J-Plug® features a free-sliding body and special lure head chamber design that gives it a unique, erratic, darting action. Check out our new color selection! Per each. Sizes: 4″, 4-3/4″, 5-1/2″. Colors: (111)Silver/Metallic/Blue, (222)Glow/Fluorescent Green, (247)Silver Bullet, (353)Rainbow Trout, (513)Fickle Pickle, (606)Mongoose, (812)Batman, (888)Glow/Firetiger. Colors 4-3/4″ only: (263)Everglo C.C. White, (264)Everglo Batman, (265)Everglo Silver/Blue Scales, (266)Everglo Wonderbread, (267)Everglo Two Face, (268)Everglo Bloody Nose.
Price: $ 7.29 - - - Buy Now

 Luhr Jensen™ J-Plugs® With Rattle
Luhr Jensen Amazon Ripper Lure
A big, noisy wooden topwater double-propeller plug. Hardware and hooks are heavy-duty to handle vicious fighters like muskie, northern pike and peacock bass. Weight: 1-1/2 oz. Length: 5-1/2″, 6-1/2″. Colors: (011)White/Red Head, (402)Clown, (412)Peacock, (949)Sunshine Perch.
Price: $ 12.99 - - - Buy Now

 Luhr Jensen Amazon Ripper Lure
Mann’s C-4 Elite Series Crankbaits
Nothing triggers a strike from a bass like a nice fat baitfish and these two options are ready to do their thing. The C-4 Elite is a bigger and wider-sized crankbait with premium red hooks, 3-D eyes and a structure-deflecting lip. Top pros are using these larger crankbaits off of shallow structures to crash areas that have big bass. The larger body dives to 4 feet and its square lip is designed to allow you to crank it through areas where you’d normally hang up. Per each. Size: 3″, 3/8 oz. Colors: (001)Aurora Black, (002)Ghost Minnow, (003)American Shad, (004)Chartreuse Shad, (005)Winter Craw, (006)Spring Craw, (007)Matte Tiger, (008)Baby Tiger.
Price: $ 6.09 - - - Buy Now

 Mann
Mann’s Baby 1-Minus® Elite Series Crankbaits
The world-famous shallow-darting Baby 1-Minus baits are out in a new series sure to please traditional bass fishermen. Features the same great fish-catching performance of the original, but in brand new colors and finishes that will attract more than ever. Textured body, 3-D eyes and super-strong hooks. Per each. Size: 2-1/4″, 1/4 oz. Colors: (001)Aurora Black, (002)Ghost Minnow, (003)American Shad, (004)Chartreuse Shad, (005)Winter Craw, (006)Spring Craw, (007)Matte Tiger, (008)Baby Tiger.
Price: $ 5.99 - - - Buy Now

 Mann
Mann’s Super Frog
This frog can jump and skip around dense vegetation because of its hollow body. Resists snagging in any cover. High-quality construction, twin skirted legs and premium hook. Per each. Weight: 3/8 oz. Colors: (001)Cypress Frog, (002)Rain Frog, (003)Everglades Frog, (004)Poison Dart Frog, (005)Arctic Frog, (006)Bullfrog, (007)Desert Frog.
Price: $ 4.59 - - - Buy Now

 Mann
Norman Middle N
Perfect for fishing the middle strike zone of 6-8 ft. Hangs tight through the entire retrieve and produces good deflection so it wobbles right through rocks and cover. Per each. Size: 2″, 3/8 oz. Colors: (009)Chartreuse/Black, (139)Black Splatter, (149)Baby Bass, (153)Bumble Bee, (181)Midnight Sun, (186)Harbor “O”, (214) Copper Back, (221)Purple Essence, (225)Apocalypse, (253)Red Ear, (256)Glow Perch, (275)Slick.
Price: $ 3.59 - - - Buy Now

 Norman Middle N
Furbit the Frog
Furbit’s long, soft and thin legs are made of supple strips of rabbit fur that flutter and shudder, wriggling with a slithering movement. When you move it in short stops and starts, the individual hair fibers puff out separately and then pull tight again like a breathing action. No other bait can duplicate it. The Colorado blade adds flash and causes the entire body to tremble with the blade’s vibration for added enticement. Per each. Size: 5/8 oz. Colors: (100)White Ice, (101)Natural Frog, (102)Midnight, (103)Tree Frog, (104)Sunshine Blush, (105)Cran Marble,(106)Black Ghost, (107)Sunshine Chartreuse).
Price: $ 9.99 - - - Buy Now

 Furbit the Frog
Pro-Troll RatZap with EChip Technology
The RatZap crankbait is rapidly proving itself as a superior fish catching device. As the lure shakes and rattles, the EChip emits continuous nerve pulses. This lipless style crankbait works great for a variety of gamefish including bass, stripers, walleye, trout and many more. The results are astounding. Per each. Size: 1/2 oz. Colors: (572)Red Crawdad, (623)White/Yellow Eye, (940)Chrome/Black Back, (947)Bleeding Shad, (955)Chrome/Blue Back.
Price: $ 4.99 - - - Buy Now

 Pro-Troll RatZap with EChip Technology
Rapala Skitter Pop
Uniquely designed to spit water as you pop it across the surface. Contoured balsa wood body with plastic fish lips create unbelievable amounts of disturbance that bass just can’t resist. Feather dressed rear treble hook adds a spark of life to the detailed finish. Per each. Colors: (001)Silver, (006)Frog, (010)Shad, (021)Firetiger, (030)Silver Blue, (079)Lime. Sizes: 2″, 3/16 oz., Size 5 2-3/4″, 1/4 oz., Size 7 3-1/2″, 1/2 oz., Size 9
Price: $ 6.29 - - - Buy Now

 Rapala Skitter Pop
Rapala DT (Dives To) Crankbaits
With an ultra-thin polycarbonate lip, the new Dives To series goes straight to the strike zone and stays there for nearly the entire retrieve when you’re casting to fish suspended at specific depths. The perfectly balanced balsa wood construction has a more lively action than hard plastics. Tapered, thin-tail design for a tight action. Internal rattle draws extra attention. Each is hand-tuned and tank-tested to ensure the consistent performance you’ve come to expect from Rapala. Sizes: DT4 2″, 5/16 oz. 0-4 ft. DT6 2-1/8″, 3/8 oz., 0-6 ft. DT10 2-1/4″, 9/16 oz., 0-10 ft. DT16 2-3/4″, 3/4 oz., 0-16 ft. Colors: (010)Shad, (017)Perch, (021)Firetiger, (077)Bluegill, (114)Blue Shad, (228)Dark Brown Craw, (232)Parrot, (340)Red Crawdad, (351)Baby Bass, (856)Hot Mustard, (898)Green Tiger, (998)Silver. Buy four or more and SAVE $1.00 each.
Price: $ 6.29 - - - Buy Now

 Rapala DT (Dives To) Crankbaits
Rapala Glass Fat Rap
Rapala Glass Fat Raps boast the classic Fat Rap design with enhanced fish-triggering features. The new see-through glass body picks up the color of its surroundings and bounces back the same color in an enticing iridescent glow. Awesome on sunny days, but they gather light so efficiently, they’re dynamite on overcast outings, too. The original Fat Rap square lip deflects away from rocks and stumps, virtually eliminating hangups. Loud, rhythmic rattles draw the fish’s curiosity from great distances, and the lifelike holographic eyes help it zero in for the strike. Super-sharp black nickel, Pyramid Point Rapala VMC hooks help you seal the deal. Ideal for casting and trolling; they dive hard and run at depths of 7′ to 20′ with the trademark Fat Rap action. Per each. Sizes: GFR05 - 2″, 5/16 oz. GFR07 - 2-3/4″, 1/2 oz. Colors: (510)Glass Shad, (514)Glass Blue Shad, (531)Glass Brown Crawdad, (532)Glass Purple Shad, (533)Glass Purple Chartreuse, (538)Glass Citrus Shad, (541)Glass Perch (Not Shown), (543)Glass Black Shad.
Price: $ 6.29 - - - Buy Now

 Rapala Glass Fat Rap
Rapala Fat Rap
This bait has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and wary fish, they reach for their rod and reel and tie on a Fat Rap. The tight swimming action of this balsa wood lure perfectly imitates the motion of a fleeing shad, drawing instinctive strikes when nothing else will work. Also extremely effective when worked in heavy cover and bounced off rocks and bottom contours. The narrow bill sends the lure down to the strike zone quickly and holds it there without excessive drag that can wear you down on long days of constant casts. The razor-sharp VMC hooks penetrate easily into the boniest jaws and keep a firm bite during the wildest jumps and charges. Tank-tuned for a true action right out of the box. Per each. Sizes: 1-1/2″, 1/8 oz. Dives 0-5 ft. 2″, 5/16 oz. Dives 0-7 ft. Colors: (001)Silver, (017)Perch, (021)Firetiger, (077)Chartreuse Crawdad, (132)Red Crawfish, (176)Crawdad, (190)Brown Crawdad.
Price: $ 4.99 - - - Buy Now

 Rapala Fat Rap
Rapala DT Flat Series Crankbaits
A first for Rapala: a flat-sided, balsa-wood crankbait. Designed to dive, and stay, at a depth of 7 ft. on retrieve. The flat sides offer a tighter, brighter shimmering action than the original DTs. Flat sides also present a highly visible profile, perfect for pulling bass off ambush points and from deep points. Perfectly balanced for longer casts. Thin-tail design has less resistance in the water for better fish-catching action. The balsa body also has an internal rattle for a baritone sound that’s been tuned for the best sound performance. Coffin-style polycarbonate lip deflects off obstacles better with a darting, escape-style blast. All are hand-tuned and tested before leaving the factory. Per each. Size: 2-3/4″, 3/8 oz.. Colors: (114)Blue Shad, (021)Firetiger, (856)Hot Mustard, (232)Parrot, (340)Red Crawdad, (998)Silver.
Price: $ 6.79 - - - Buy Now

 Rapala DT Flat Series Crankbaits
Rapala DT Flat Sure Set
Another good use of the Sure Set hook, which converts those short strikes and near misses to catches. The flat profile provides maximum flash to attract otherwise disinterested fish. Dives to 7 ft. Per each. Size: 2-3/4″, 3/8 oz. Colors: (440)Bleeding Olive Shiner, (436)Chartreuse Purple Silver, (176)Crawdad, (002)Gold, (439)Pearl Grey Shiner. Buy 3 or more and SAVE!
Price: $ 7.29 - - - Buy Now

 Rapala DT Flat Sure Set
Rapala DT Sure Set
Original designer David Fritts set out to improve the DT series of lure. Realizing the lure was near-perfect, Fritts designed the Sure Set hook, a treble hook with one extended shank that turns short strikes and brushes into caught fish. He also improved the patterns, going with high-contrast finishes and metallic-painted scales for maximum flash. What does all his hard work mean to you? Simple. More fish in the boat. Per each. Sizes: DTSS4 - 2″, 5/16 oz., 0-4 ft. DTSS6 - 2-1/8″, 3/8 oz., 0-6 ft. DTSS1 - 2-1/4″, 3/5 oz., 0-10 ft. DTSS16 - 2-3/4″, 3/4 oz., 0-16 ft. Colors: (440)Bleeding Olive Shiner, (436)Chartreuse Purple Silver, (176)Crawdad, (002)Gold, (439)Pearl Grey Shiner. Buy four or more and SAVE $1.00 each.
Price: $ 7.79 - - - Buy Now

 Rapala DT Sure Set
Original Rat-L-Trap Crankbaits
This is the bait that started the lipless crankbait revolution, and it remains deadly on all game fish. Dual-frequency rattle chambers imitate the vibration of a school of minnows. In fact, analysis by leading bio-acoustic research teams confirms striking similarities between the sound of actual baitfish and the Rat-L-Trap. And with its tight wobble, it dances identically to a panicked minnow or shad. Per each. Sizes: 1/4 oz., 2-1/2″ 1/2 oz., 3″ 3/4 oz., 3-1/2″ 1 oz., 4″ (N/A in Baby Bass, Bream Yellow, Bluegill Red, Transparent, Blue Streak, Chartreuse/Blue). 1-1/2 oz., 4″ - (Available in Watermelon, Lectric Silver, White/Red Head only). Colors: (011)White/Red Head, (021)Firetiger, (032)Chartreuse/Blue, (056)Watermelon, (059)Silver Shad, (063)Pumpkinseed, (077)Chartreuse Crawdad, (106)Bleeding Shiner,(111)Lectric Silver, (120)Red/Craw, (123)Chartreuse Flash, (232)Chrome/Black Back, (351)Baby Bass, (425)Lectric Gold, (456)Red Chrome, (520)Chartreuse Tiger, (593)White/Yellow Eye, (681)Tennessee Chrome Shad, (836)Lake Fork Special, (908)Gold/Black Back, (920)Chrome/Blue Back, (500)Bream Yellow, (501)Bluegill Red, (502)Transparent, (503)Blue Streak.
Price: $ 8.99 - - - Buy Now

 Original Rat-L-Trap Crankbaits
Rebel Crawfish
The pulsating action and darting moves of the original Rebel Crawfish looks just like a mudbug that’s trying to get away. The hard plastic body is finished in detailed crawdad colors for the ultimate in lifelike realism. It is deadly on largemouth, smallmouth and striped bass in all waters. Per each. Available: F77 Floating 1-1/2″, 1/10 oz. F76 Floating 2″, 1/5 oz. Colors: (041)Chartreuse-Green, (063)Devil Red, (064)Shrimp Crawfish, (216)Nest Robber, (398)Stream Crawfish, (519)Texas Red.
Price: $ 4.49 - - - Buy Now

 Rebel Crawfish
Snag Proof Pro Tournament Frog
When the bass are back in the thick stuff, you can spend your day dragging in a lure that looks more like a clump of weeds or tie on a Pro Series Tournament Frog. The twin skirted tails simulate the frantic kicking of a frog while at rest. Twin hooks boast Owner’s exclusive Cutting Point™ technology with three cutting surfaces to penetrate quickly. Sizes: 1/4 oz., 1/2 oz. Colors: (021)Firetiger, (029)Watermelon, (032)Junebug, (077)Pearl White, (090)Black/Red Diamond, (091)Black/Blue Diamond.
Price: $ 6.49 - - - Buy Now

 Snag Proof Pro Tournament Frog
Snag Proof Bobby’s Perfect Frog
Snag Proof frogs have always been killer in moss, matted grass and lily pads, but the Perfect Frog is a different animal. It’s awesome in the thick stuff, but it also “walks” like a stickbait in open water, letting you coax monster bass from boat docks, under laydowns and on the edge of dense vegetation. This is one frog you’ll want to work all the way back to the boat. Per each. Size: 1/2 oz. Colors: (307)White, (318)Smoke, (331)Mink,(351)Brown Bullfrog, (352)Wild Bullfrog, (360)Yellow Head/Blackbird, (361)Sparrow, (372)Cicada.
Price: $ 6.99 - - - Buy Now

 Snag Proof Bobby
Bigfoot™ Scum Frog
Use it like a buzz bait, but because it floats you can make it dawdle around potential fish-holding areas such as weeds, brush, pads and stumps. Upward angled hooks mounted flush with the body make it resistant to snags. Retrieve it with short strokes and pauses. Such motion causes bubbles and splashes that, when combined with effective coloration, is sure to get the attention of lunkers lurking below. Per each. Size: 1/2 oz. Colors: (401)Green, (402)Black, (403)White, (404)Chartreuse, (406)Pumpkin Seed, (412)Natural, (427)Watermelon Red Flake.
Price: $ 4.99 - - - Buy Now

 Bigfoot™ Scum Frog
Southern Lure Trophy Scum Frog
These new weighted Scum Frogs answer the call when more tantalizing movement is needed to tempt stubborn grass bass. They sit higher in the water for more erratic action per twitch of the rod. Bass can see the large 3/8″ reflective eyes easier, but the ultra-sharp Owner™ hooks are virtually invisible. Per each. Sizes: 1/2 oz., 5/8 oz. Colors: (003)Black, (007)White, (009)Green, (096)Chartreuse, (112)Natural Black/Green, (127)Watermelon Red, (410)Pumpkinseed.
Price: $ 4.99 - - - Buy Now

 Southern Lure Trophy Scum Frog
Scum Frog
For fishing the slop, lily pads and weed beds, few lures boast the weedlessness and productivity of the Scum Frog. The soft body glides over the heaviest vegetation without collecting weeds and keeps the hooks concealed so they don’t foul or snag on surface structure. The classic frog shape represents an easy meal to hungry bass. When a bass hits, the body compresses revealing the two razor-sharp hooks for a solid hook set. When at rest, the rubber skirt keeps moving for added appeal that sends bass on a feeding binge. Per each. Size: 5/16 oz. Colors: (003)Black, (007)White, (009)Green, (064)Fluorescent Yellow, (096)Chartreuse, (111)Sunburst, (112)Natural Black/Green, (410)Pumpkinseed.
Price: $ 2.99 - - - Buy Now

 Scum Frog
SPRO Dean Rojas Bronzeye Frog and Bronzeye Frog Jr.
Part of the Dean Rojas Signature Series, the Bronzeye Frog is the perfect size, and style, to be fished in heavy cover or in open water. The frog is designed to be cast long distances and land on its belly every time. Made with only the most enticing of colors. Gamakatsu® hooks. Per each. Available: Original (5/8 oz.), Junior (1/2 oz.). Colors: (885)Green Tree, (886)Midnight Walker, (887)Natural Green, (888)Natural Red, (889)Rainforest Black, (890)Rainforest Yellow, (891)Tropical White, (892)Green Black Belly, (893)Neon Glow, (894)Putty Black, (895)White Black Belly, (896)Albino.
Price: $ 7.99 - - - Buy Now

 SPRO Dean Rojas Bronzeye Frog and Bronzeye Frog Jr.
Strike King Tour Grade Crankbaits
Those who depend on catching fish to make a living were instrumental in the design of this series of lures. Each is painted using an amazing 20-step process that yields incredible color and detail. Each is also hand-tuned at the factory to run true through the water. Gamakatsu treble hooks, legendary for sharpness and reliable hooksets, are also a part of this effective design. For retrieves running 2-5 ft. in depth, choose the 1/4-oz. version. For deeper runs in the 10-12 ft. range, select the 1/2-oz. version. Either way, you’ll land more fish using color schemes engineered by professional anglers. Per each. Sizes: 1/4 oz., runs 2-5 ft., 1/2 oz., runs 10-12 ft. Colors: (591*)Golden Calico, (592)Lucky Shad, (593*)Clear Crawfish, (594)Golden Shad, (595)Albino Shad, (596)Talapia, (597)Chrome Firetiger, (598*)Shore Minnow, (599*)Lake Fork Special. *Not available in 1/2 oz.
Price: $ 6.99 - - - Buy Now

 Strike King Tour Grade Crankbaits
Strike King Red Eye Shad
The new Red Eye Shad is one mean lipless crankbait. Incredible action, 3-D eyes, free-floating rattles, awesome paint jobs and premium hooks. Per each. Size: 1/2 oz. Colors: (311) Bleeding Gizzard Shad (317) Bleeding Firetiger (391) Bleeding Chrome Blue Back (392) Bleeding Chrome Black Back (406) Gold Black Back (413) Pearl (421) Orange Craw (425) Metallic Tennessee Shad (432) Chartreuse Bait (445) Lucky Shad (498) Neon Shad (511) Gizzard Shad.
Price: $ 4.99 - - - Buy Now

 Strike King Red Eye Shad
Strike King Pro-Model Crankbaits
From shallow to deep, with tight, medium or wide wobbles, these pro-designed baits will outcast, outperform, and simply outfish other crankbaits in almost every situation. Free-floating rattle chambers allow for numerous different sound frequencies depending on retrieve speed and diving depth. Chip-resistant, chameleon coat finishes keep the detailed color schemes intact. Available: Series 1 - 1/4 oz. (2-5 ft.) Series 1XS - 1/4 oz. (1-2 ft.) Series 3 - 1/4 oz. (to 8 ft.) Series 4 - 3/8 oz. (2-4 ft.) Series 4S - 3/8 oz. (2-4 ft.) Series 5 - 1/2 oz. (10-12 ft.) Series 6 - 3/4 oz. (to 16 ft.) Colors: (021)Firetiger, (032)Blue/Chartreuse, (061)Tennessee Shad, (131)Chartreuse/White, (132)Red Crawfish, (158)Green Back/Chartreuse, (165)Gizzard Shad, (215)Black Back/Chartreuse, (550)Ghost, (678)Watermelon Shad.
Price: $ 3.99 - - - Buy Now

 Strike King Pro-Model Crankbaits
Strike King Bleeding Pro-Model Crankbaits
From shallow to deep, with tight, medium or wide wobbles, these pro-designed baits will outcast, outperform, and simply outfish other crankbaits in almost every situation. Free-floating rattle chambers allow for numerous different sound frequencies depending on retrieve speed and diving depth. 3-D “look-alive” eyes and BleedingBait™ hooks trigger the predatory instincts in all game fish. Chip-resistant, chameleon coat finishes keep the detailed color schemes intact. Per each. Available: Pro-Model 1 - 1/4 oz., Dives 2-5 ft. Pro-Model 3 - 1/4 oz., Dives 8 ft. Pro-Model 5 - 1/2 oz, Dives 10-12 ft. Pro-Model Mini 1 - 3/4 oz., Dives 4 ft. Colors: (305)Bleeding Crawfish, (311)Bleeding Gizzard Shad, (317)Bleeding Firetiger, (326)Bleeding Chartreuse Shad, (333)Bleeding Ghost, (337)Bleeding Gray Ghost, (345)Bleeding Green Perch, (356)Bleeding Tennessee Shad, (362 only available in Mini 3)Bleeding Chartreuse/Powder Blue Buck, (365)Bleeding Chartreuse Rootbeer, (391)Bleeding Chrome Blue Back, (392)Bleeding Chrome Black Back.
Price: $ 4.29 - - - Buy Now

 Strike King Bleeding Pro-Model Crankbaits
Strike King® Bleeding Wild Shiner
Strike King’s lure design team spent countless hours with Kevin VanDam creating the suspending Wild Shiner for the perfect combination of flash, wiggle, and erratic side-to-side movement. It can also be a cast a mile, allowing it to reach greater depths for maximum time in the strike zone. New BleedingBait™ hooks trigger the savage instincts in bass and other game fish. Size: 5″. Colors: (311)Bleeding Crystal Gizzard Shad, (322)Bleeding Rainbow Trout, (329)Bleeding Chartreuse Blue Crystalline, (332)Bleeding Chartreuse Violet Crystalline, (336)Bleeding Whitefish, (348)Bleeding Calico, (391)Bleeding Chrome Blue Back, (392)Bleeding Chrome Black Back, (396)Bleeding Metallic Gold Black Back, (398)Bleeding Clown.
Price: $ 5.29 - - - Buy Now

 Strike King® Bleeding Wild Shiner
XCalibur™ Wake Bait
These baits were engineered to swim just under the surface with an aggressive wobble that pushes up a mean, fish-attracting swell. The bait runs true, rattles and causes such a commotion that aggressive, rod-pounding assaults will become commonplace as big fish after big fish lash out with built-in ferocity. These baits feature amazing color, attention to detail and VMC Tx3 treble hooks. Per each. Size: 2-3/4″, 3/4 oz. Colors: (206)Citruse, (412)Chrome/Black, (019)Oxbow, (020)Lemon Lime, (423)Chrome/Blue Back,(624)Black/Chartreuse, (625)Tennessee Shad, (626) Root Beer/Chartreuse.
Price: $ 9.99 - - - Buy Now

 XCalibur™ Wake Bait
XCalibur™ Xz2 Zell Pop
XCalibur’s engineers took five proven hardbait body styles back to the drawing board and, after rigorous testing, came up with the ultimate in fishing technology. Their hardbaits have flawless, high-sheen finishes with intricate etched detail. Red, 3-D eyes finish the realistic look. The shapes and swimming motions were optimized using computer-aided analysis and underwater observation. All use Tx3 treble hooks with forged tips to improve durability. VMC® InLine Technology™ puts one of the barbs of the hook perpendicular to the bait and the other two straddling it, promoting truer running and fewer snags. The Zell Pop twitches and sits for heart stopping top-water explosions. Per each. Weight: 1/4 oz. Length: 2-5/16″. Colors: (201)T-Shad, (202)Z-Shad, (203)Gold Bream, (204)Arkansas Shiner, (205)Pearl Melon, (206)Citruse, (207)Ghost, (208)Bone Chartruese.
Price: $ 9.99 - - - Buy Now

 XCalibur™ Xz2 Zell Pop
XCalibur™ Xj4 Jimmy
XCalibur’s engineers took five proven hardbait body styles back to the drawing board and, after rigorous testing, came up with the ultimate in fishing technology. Their hardbaits have flawless, high-sheen finishes with intricate etched detail. Red, 3-D eyes finish the realistic look. The shapes and swimming motions were optimized using computer-aided analysis and underwater observation. All use Tx3 treble hooks with forged tips to improve durability. VMC® InLine Technology™ puts one of the barbs of the hook perpendicular to the bait and the other two straddling it, promoting truer running and fewer snags. The Jimmy gives you effortless walk-the-dog performance. Per each. Weight: 1/2 oz. Length: 4″. Colors: (205)Pearl Melon, (207)Ghost, (409)Clown, (410)Pearl Shad, (411)Chartreuse Sparkle, (412)Chrome Black, (413)Glass Minnow, (423)Chrome Blue.
Price: $ 12.99 - - - Buy Now

 XCalibur™ Xj4 Jimmy
XCalibur™ Xt3 Twitch Bait
XCalibur’s engineers took five proven hardbait body styles back to the drawing board and, after rigorous testing, came up with the ultimate in fishing technology. Their hardbaits have flawless, high-sheen finishes with intricate etched detail. Red, 3-D eyes finish the realistic look. The shapes and swimming motions were optimized using computer-aided analysis and underwater observation. All use Tx3 treble hooks with forged tips to improve durability. VMC® InLine Technology™ puts one of the barbs of the hook perpendicular to the bait and the other two straddling it, promoting truer running and fewer snags. The Twitch Bait jerks like a mortally wounded baitfish to trigger those instinctual hits. Per each. Weight: 3/8 oz. Length: 3-1/8″. Colors: (203)Gold Bream, (205)Pearl Melon, (207)Ghost, (314)Blue Chrome/Orange, (315)Black Chrome/Orange, (316)Sour Grape, (409)Clown, (410)Pearl Shad.
Price: $ 12.99 - - - Buy Now

 XCalibur™ Xt3 Twitch Bait
XCalibur™ Xs4 Stick Bait
XCalibur’s engineers took five proven hardbait body styles back to the drawing board and, after rigorous testing, came up with the ultimate in fishing technology. Their hardbaits have flawless, high-sheen finishes with intricate etched detail. Red, 3-D eyes finish the realistic look. The shapes and swimming motions were optimized using computer-aided analysis and underwater observation. All use Tx3 treble hooks with forged tips to improve durability. VMC® InLine Technology™ puts one of the barbs of the hook perpendicular to the bait and the other two straddling it, promoting truer running and fewer snags. The Stick Bait skitters a death dance that big bass just can’t resist. Per each. Weight: 1/2 oz. Length: 4-1/2″. Colors: (203)Gold Bream, (205)Pearl Melon, (207)Ghost, (314)Blue Chrome/Orange, (315)Black Chrome/Orange, (316)Sour Grape, (409)Clown, (410)Pearl Shad.
Price: $ 12.99 - - - Buy Now

 XCalibur™ Xs4 Stick Bait
XCalibur™ Xr50 Rattle Bait
XCalibur’s engineers took five proven hardbait body styles back to the drawing board and, after rigorous testing, came up with the ultimate in fishing technology. Their hardbaits have flawless, high-sheen finishes with intricate etched detail. Red, 3-D eyes finish the realistic look. The shapes and swimming motions were optimized using computer-aided analysis and underwater observation. All use Tx3 treble hooks with forged tips to improve durability. VMC® InLine Technology™ puts one of the barbs of the hook perpendicular to the bait and the other two straddling it, promoting truer running and fewer snags. The Rattle Bait wiggles and makes noise that will attract gamefish like a magnet. Per each. Weight: 5/8 oz. Length: 2-1/2″. Colors: (018)Gold Black, (019)Oxbow, (020)Lemon Lime, (021)Rayburn Red, (022)Chrome/Blue/Orange Belly, (205)Pearl Melon, (207)Ghost, (412)Chrome Black.
Price: $ 6.99 - - - Buy Now

 XCalibur™ Xr50 Rattle Bait
YO-ZURI Jerk-0
Big fish react to franticly swimming baits and the Yo-zuri Jerk-O is one of the best. With the patented Weight-Transfer System, you’ll achieve super-long casts while retaining the designed action of the lure. This bait has a sloped head that causes it to react just like an injured, scared baitfish. Per each. Sizes: 3-5/8″, 3/8 oz. Colors: (001) Holo Gold/Black, (002) Baby Bass, (003) Ghost Green Shad, (004) Holo Silver Minnow, (005) Painted Shad, (006) Ghost Perch, (007) Lemon Shad.
Price: $ 9.99 - - - Buy Now

 YO-ZURI Jerk-0
YO-ZURI Wack-O
With superb finishes, premium hooks, unbelievable action, internal rattles and long-casting action from the Weight-Transfer System, it isn’t hard to see why the Whack-O is the cream of the topwater bait crop. It walks erratically on the surface, rattles and pops all at the same time, driving fish, well, wack-o. They then deliver a crushing strike, and you get all the fun. Per each. Sizes: 3-5/8″, 3/8 oz. Colors: (001) Holo Gold/Black, (002) Baby Bass, (003) Ghost Green Shad, (004) Holo Silver Minnow, (005) Painted Shad, (006) Ghost Perch, (007) Lemon Shad.
Price: $ 9.99 - - - Buy Now

 YO-ZURI Wack-O
Yo-Zuri Rattl’n Vibe
Yo-Zuri baits are widely known for their ability to put fish on the end of your line. The sinking Rattl’n Vibe uses an amazing look and ten internal steel balls that result in outstanding casting distance and fish-catching rattle and vibration on the retrieve. The bait’s perfect balance allows it to be jigged vertically (with a sink rate of 1′ per second) without planing to either side. The Rattl’n Vibe is very effective worked with a stop-and-go or steady retrieve. These baits will prove to be highly effective on bass and other predatory species. Per each. Size: 2-1/2″, 5/8 oz. Colors: (001)Red Craw, (002)Silver Black, (003)Ghost Bluegill, (004)Ghost Shad, (005)Blue Tennessee Shad, (006)Metallic Bleeding Shad, (007)Matte Tiger, (008)Gold/Black/Orange Belly, (009)Perch.
Price: $ 6.49 - - - Buy Now

 Yo-Zuri Rattl
Yo-Zuri Suspending Crystal Minnows™
Crank the Suspending Minnow down to the desired depth and the internal weighting system will keep it in the strike zone. The brilliant holographic laser tape finishes reflect all subsurface light to give game fish an easy target even in murkey water. Animated, oversized 3-D eyes and raised, molded gill plates add to the realistic appearance and antagonizing wiggling action. Per each. Sizes: 3-5/8″, 1/4 oz. 4-3/8″, 1/2 oz. 5-1/4″, 1/4 oz. Colors: (017)Perch, (021)Firetiger, (056)Gold/Black, (061)Tennessee Shad, (089)Blue/Silver, (402)Clown.
Price: $ 8.95 - - - Buy Now

 Yo-Zuri Suspending Crystal Minnows™
Yo-Zuri Live Bait Shallow Vibe
Like all the lures in Yo-Zuri’s Live Bait line, this all-new member of the family sports a flexible, soft-touch body that actually feels alive. Add to that large, lifelike holographic eyes and a detailed finish and you have all the attraction of live bait, without the need for a livewell. This bait’s perfect balance allows it to be cast or jigged and makes it deadly when worked with a stop-go or steady retrieve. Per each. Sizes: 2″, 3/8 oz. 2-3/8″, 5/8 oz. 2-3/4″, 3/4 oz. Colors: (001)Bluegill, (002)Gold/Black, (003)PB Shad, (004)Blood & Guts, (005)Bloodcore Shad, (006)Sardine, (007)Luminous Shad.
Price: $ 8.95 - - - Buy Now

 Yo-Zuri Live Bait Shallow Vibe
YUM® Dancin’ Eel
YUM is made with exclusive Live Prey Technology, which simulates the release of live-baitfish enzymes. YUM creates a feeding frenzy in anything that swims. Unlike other soft plastics that just imitate those substances found in baitfish, YUM plastics give a replication of the scents and flavors present in prey when they’re panicked or struggling. Plus, it masks other smells not associated with baitfish or live bait. The YUM® Dancin’ Eel - What do you get when you combine a crankbait’s wobble with the irresistible free motion of a soft plastic tail? You get the Dancin’ Eel, a bait that comes alive with lunker-luring motion every time you turn the reel handle or move the rod tip. The forward lip produces side-to-side wiggles that are amplified by the free-swimming tail. It comes pre-rigged and ready for the water, but also has a refillable internal scent chamber you can fill with YUM scent. You also receive a bottle adapter cap to use with 4-oz. bottles of YUM scent (not included) that makes filling the scent chamber more convenient. Per each. Size: 6″. Colors: (912)Dancin’ Shad, (913)Golden Tiger, (914)Chartreuse Shad, (915)Tadpole.
Price: $ 3.99 - - - Buy Now

 YUM® Dancin
Iovino Splash-It Lures
This handcrafted topwater popper produces a splashing commotion that bass can’t resist. It sports bubble 3-D eyes, rattles and a rear hand-tied feather treble. Sizes: 2-1/2″, 1/4 oz. 3″, 1/2 oz. Colors: (010) Shad (077) Bluegill (116) Clear (2-1/2″ only) (120) Red Craw (2-1/2″ only) (183) Minnow (3″ only) (not shown) (402) Clown (2-1/2″ only) (504) Gray Ghost Shad (625) King Shad
Price: $ 12.99 - - - Buy Now

 Iovino Splash-It Lures
Arbogast Jitterbug®
Since its creation, the back-and-forth plodding action has made the Jitterbug® a mainstay in the tackle box of fishermen chasing bass, pike and muskie. The steel double-lobed lip scoops the water and produces a plopping sound that fish just can’t ignore. Sizes: 1/4 oz., 2″ 3/8 oz., 2-1/2″ 5/8 oz., 3″ Colors: (723)Coachdog/Orange Belly, (003)Black, (004)Yellow, (009)Frog/White Belly, (011)White/Red Head, (898)Bass.
Price: $ 4.99 - - - Buy Now

 Arbogast Jitterbug®
Rapala Freshwater Skitter Walk®
When bass are prowling near the surface, give them a lure that’s bound to provoke a reaction. Rapala’s Skitter Walk® is designed with the qualities demanded by tournament pros. Large rattles in the body create rythmic cadence in the water that attracts fish, and the sonic-welded, plastic bodies are tough and add extra volume to the rattle. You can walk-the-dog with ease with this new lure, and it swims perfectly right out of the box. Realistic eyes provide a bright target for fish, and the weighted tail allows you to make those long casts right into a bass hole. Rapala VMC Black Nickel, Pyramid hooks are forged tough and are sharpened to hold your catch. Per each. Size: 3-1/8″. Weight: 7/16 oz. Colors: (351)Baby Bass, (077)Bluegill, (006)Frog, (299)Fire Shad, (177)Shad Translucent, (681)Holographic Shad, (682)Holographic Blue.
Price: $ 5.29 - - - Buy Now

 Rapala Freshwater Skitter Walk®
Rat-L-Trap Bleeding Traps and Craws
All the incredible sound and action of the Original ‘Traps but with wounded baitfish finishes, along with four new crawfish colors that fish can’t resist. Armed with Reflex® red hooks to give these baits a bleeding appearance and induce savage strikes. The unique dual-frequency rattle chambers create nearly the exact sound and vibration as an actual school of baitfish swimming through the water. And, with its ultra-tight wiggle, it shakes and dances through the water. Per each. Sizes: 1/4 oz., 2-1/2″ 1/2 oz., 3″ 3/4 oz., 3-1/2″. Bleeding Shad Colors: Chrome/Green, Gold/Green, Chome/Blue, Chartreuse, Orange, White, Bloodline, Ice Blue. Bleeding Craw Colors: Copper, Natural Red, Clear Water, Shadow.
Price: $ 5.49 - - - Buy Now

 Rat-L-Trap Bleeding Traps and Craws